ABOUT CERVELO CYCLES: 

Cervélo Cycles is a world leader in high-performance road, triathlon, and gravel bicycles. Founded on innovation, engineering precision, and relentless pursuit of speed, Cervélo has become the choice of elite athletes, professional cycling teams, and passionate riders worldwide. As part of the Pon.Bike portfolio, Cervélo continues to push the boundaries of design and technology while delivering a premium rider experience.

POSITION SUMMARY:  

The Managing Director (MD) of Cervélo Cycles will lead the organization globally, with full responsibility for strategy, performance, and brand development. This role requires a visionary leader who can balance innovation in cycling technology, premium brand positioning, and operational excellence. The MD will inspire teams, foster a culture of performance and innovation, and ensure Cervélo remains at the forefront of the global cycling industry.

KEY RESPONSIBILITIES:

Strategic Vision and Leadership 

• Develop, refine and execute Cervélo’s global business strategy in alignment with the Pon.Bike Group

• Provide leadership and direction of overall global business functions, including Commercial, Product Development and Operations

• Lead the brand’s Senior Management Team in developing and executing growth strategy; effectively communicate and cascade organizational goals 

• Develop and execute long-term growth by expanding into new markets, channels, and categories while protecting brand equity

• Champion innovation and ensure Cervélo remains a leader in bicycle engineering and performance

Commercial & Financial Performance

• Deliver profitable growth across all regions and channels

• Drive global sales, marketing, and distribution strategies to strengthen Cervélo’s market position, by leveraging the Pon.Bike group’s commercial reach and influence and collaborating effectively with global functional leaders

• Ownership and management of P & L, budget planning, forecasting, and cost optimization

Brand & Marketing

• Protect and enhance Cervélo’s brand identity as the benchmark in high-performance cycling, fulfilling the brand promise to Make Riders  Faster

• Lead partnerships with professional cycling teams, triathletes, and ambassadors

• Expand Cervélo’s presence through digital, retail, and experiential channels

Product & Innovation

• Partner with R&D and product teams to drive cutting-edge design and technology

• Ensure product pipeline aligns with customer needs and maintains Cervélo’s leadership in performance categories

Operational Excellence

• Oversee global operations, supply chain, and quality assurance to meet the expectations of elite riders

• Ensure sustainability practices align with Pon.Bike’s corporate social responsibility (CSR) standards

Organizational Culture and Talent 

• Foster a culture of innovation, accountability, and collaboration

• Lead, mentor, and develop a high-performing global team

• Build personal credibility within the organization through effective management and interpersonal skills, sound business judgment and genuine care and concern for colleagues and employees

QUALIFICATIONS & EXPERIENCE:

• Proven senior leadership experience, ideally as a Managing Director, CEO, or General Manager

• Experience in the sporting goods, premium consumer goods, or cycling industry

• Bachelor’s Degree from an accredited university, MBA preferred

• Strong track record of delivering revenue growth and profitability in global markets

• Deep understanding of brand management, product innovation & premium positioning

• Experience leading cross-functional and international teams

• Excellent communication, stakeholder management, and strategic thinking skills

• Previous leadership experience in global product marketing and go-to-market strategies

• Ability to travel domestically and internationally

• Passion for cycling and endurance sports (professional or recreational involvement)

LANGUAGE SKILLS: Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.

PHYSICAL DEMANDS FOR THE ROLE:  The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job.  Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities.

SALARY RANGE: This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $250,000 - $350,000.