Marketing Operations Specialist
- Research & Diagnostic Systems, Inc.
- Minneapolis, MN
- 7mo ago
- Full-Time
- On-site
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Pay Range:
$55,600.00 - $91,450.00The Marketing Operations Specialist will work with our marketing and digital marketing teams, facilitating the development of emails and landing pages using Marketo and providing strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Marketing Operations Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Key Responsibilities:
Build and execute marketing campaigns across marketing automation and 3rd party platforms.
Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
Support QA and testing of all Marketo programs and individual assets..
Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
Able to segment prospect database to target campaigns and improve message relevancy.
Apply tracking and reporting to all Marketing Automation tactics
Assist with troubleshooting issues across all assigned business units.
Assist with Marketo data hygiene, system maintenance and lead management.
Education and Experience:
Bachelor’s Degree required
1-3 years of experience in marketing automation/email marketing in Marketo.
Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
Knowledge of Adobe Creative Suite
Familiar with email marketing, CRM, database concepts, and related concepts
Knowledge of HTML and CSS; JavaScript a plus
Strong ability to learn quickly
Attention to details and perform at a high level of accuracy
Strong problem-solving skills
Act independently on routine assignments or projects
Able to communicate professionally, both oral and written
Plan, organize and multi-task to complete assignments in an efficient manner. Proficiency in a project management tool like Workfront, Monday.com, Trello, etc.
Capable of taking initiative and finding ways to grow own skillset
Why Join Bio-Techne:
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.