The Baldwin Group is an award-winning entrepreneur-led and inspired insurance brokerage firm delivering expertly crafted Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefit Administration, Asset and Income Protection, and Risk Mitigation strategies to clients wherever their passions and businesses take them throughout the U.S. and abroad. The Baldwin Group has award-winning industry expertise, colleagues, competencies, insurers, and most importantly, a highly differentiated culture that our clients consider an invaluable expansion of their business. The Baldwin Group (NASDAQ: BWIN), takes a holistic and tailored approach to insurance and risk management.

The Manager, Email Optimization and Conversion is responsible for driving customer engagement, retention, and revenue growth through personalized, data-driven email campaigns that span the entire customer journey. The ideal candidate is both creative and analytical, with experience in segmentation, automation, A/B testing, and campaign optimization to maximize customer lifetime value (LTV).
This role is an exciting opportunity to help shape and elevate the email marketing function at The Baldwin Group for Personal Insurance, driving both acquisition and retention through innovative and data-driven email strategies.

Principal Responsibilities:

• Develop and ex

• ecute a comprehensive email marketing strategy that supports customer acquisition, engagement, and retention

• Oversee all aspects of email marketing, including campaign development, segmentation, automation, A/B testing, and performance analysis

• Manage the end-to-end email lifecycle, from welcome flows to re-engagement campaigns, ensuring seamless customer experiences

• Drive lead generation, conversion optimization, and customer acquisition through targeted email campaigns

• Work closely with CRM to enhance personalization, retention, and loyalty strategies using transactional and behavioral data

• Optimize email campaigns for lead generation, conversion, and customer acquisition, integrating email with paid media and digital marketing initiatives where possible

• Collaborate with Paid Media & Performance Marketing teams to align email strategies with paid channels (e.g., retargeting, lookalike audiences)

• Implement list growth strategies, including lead capture, email sign-up incentives, and customer referral programs

• Develop personalized and automated email workflows for onboarding, post-purchase engagement, win-back, and reactivation

• Utilize customer segmentation and predictive analytics to enhance personalization, targeting, and customer journey optimization

• Leverage first-party data to create targeted, dynamic content that drives engagement and repeat purchases

• Regularly track key performance indicators (KPIs) such as open rates, CTR, conversion rates, unsubscribe rates, and revenue impact

• Conduct A/B testing on subject lines, creative, offers, and send times to optimize performance. Partner with Analytics & Data Science teams to refine email attribution, customer segmentation, and reporting dashboards

• Work closely with Brand Marketing to develop compelling and on-brand email content.

• Collaborate with Technology & Web Development teams to enhance email deliverability, platform functionality, and customer experience

• Partner with Customer Insights & Data Teams to refine targeting strategies and customer segmentation

• Skills:

• Proven experience applying strategic thinking to complex integrated customer experiences, with a demonstrable track record in achieving and exceeding growth KPIs

• Solid email marketing growth performance with deep understanding of email marketing strategies, tactics, and metrics

• Solid experience with email development within Salesforce MarketingCloud, Marketo or similar email tools

• Track record in achieving client business KPS’s directly resulting from marketing activation

• Be able to gather data for analysis and present in a clear and readable format to a variety of audiences

• Professional communication and presentation skills whether interacting with day-to-day contacts or senior leaders

• Solid ability to understand complex business needs, competitor offerings and industry trends and translate them to effective customer solutions

• Leadership abilities to be able to supervise the planning process

• A comprehensive understanding of different marketing capabilities and what they offer to enhance customer experiences

• Strong understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives

• Excellent written, oral and presentation skills, particularly the ability to articulate a compelling digital activation and customer story

• Strong understanding of project management, demonstrable experience in leading initiatives

• Education, Experience, Skills and Abilities Requirements:

• 5+ years of experience in email or performance marketing

• Strong practical, hands on expertise in email automation platforms such as Salesforce MarketingCloud or Marketo building, optimizing, and executing email campaigns

• Practical experience managing both performance-driven acquisition and retention campaigns

• Deep understanding of customer segmentation, personalization, and lifecycle marketing

• Proven ability to drive conversion, engagement, and revenue growth through email marketing strategies

• Strong analytical skills with experience in email performance tracking, A/B testing, and reporting tools

• Knowledge of deliverability best practices, CAN-SPAM compliance, and email authentication protocols

• Experience integrating email marketing with paid media, SMS, and loyalty programs.

• Excellent project management and communication skills, with the ability to collaborate cross-functionally

Special Working Conditions:

• Fast paced, multi-tasking environment.

Important Notice:

• This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the firm. All requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.