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Develop and implement marketing communications plans to align with business objectives and brand strategy.
Ensure consistency in brand messaging across all communication channels, including digital, print, and traditional media.
Plan and execute integrated marketing campaigns, encompassing advertising, public relations, and events.
Create and oversee compelling content creation, including press releases, newsletters, brochures, and social media posts.
Manage the company’s social media strategy and oversee its digital marketing presence.
Stay informed on market trends, industry developments, and competitor communication strategies to maintain relevance.
Cultivate strong relationships with media outlets and handle press inquiries to ensure positive media coverage.
Monitor and assess the effectiveness of communication campaigns, providing reports and recommendations for optimization.
Develop and design creative concepts, graphics, layouts, and visuals for marketing campaigns, branding, and promotional materials across digital platforms (websites, social media, emails) and print (brochures, posters, packaging).
Coordinate with external vendors for production when needed.
Manage multiple projects simultaneously, ensuring deadlines are met while maintaining attention to detail.