To create awareness and build preference for GIA’s offerings (Lab services, educational courses and lab instruments) across the supply chain,
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To represent GIA at industry events and with leading industry bodies,
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To spearhead specific initiatives and short-term projects as specified
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To oversee GIA’s participation in trade shows, industry events
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To manage GIA’s brand communication using traditional and digital media channels in agreement with GIA’s brand guidelines and global communication strategy
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To oversee GIA’s presence in trade media channels through advertising and PR

Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.