GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and one other day, to be determined by their business unit. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

FRONTLINE is investigative journalism that questions, explains and changes our world. We tell the stories others can’t or won’t — from the rise of the NSA’s domestic surveillance dragnet, to the hidden history of the NFL and concussions, to the secret reality of rape on the job for immigrant women. Our investigations have helped breathe new life into terrorism cold cases, freed innocent people from jail, prompted U.N. resolutions, and spurred both policy and social change. We’ve been American television’s top long-form news and current affairs series since 1983, and we’ve won every major journalism and broadcasting award available.

Editorial and journalistic integrity is integral to our ability to achieve our public media mission. Adherence to these foundational values in our work underpins our ability to connect to local and national audiences with credibility. FRONTLINE is also committed to presenting more voices, perspectives and experiences across our platforms. As a member of public media, it’s a core part of our mission to reflect the perspectives of all the people we service. We seek both to foster a work environment and to produce journalism that values inclusiveness and reflects the broad perspectives of the American public from all racial, ethnic, religious and socioeconomic backgrounds, sexual orientations, gender identities and functional limitations, particularly those from historically marginalized communities

We work out of WGBH Educational Foundation in Boston, home to 11 public television services, three public radio services, and a number of national television productions, including NOVA, Masterpiece, American Experience and others.

JOB OVERVIEW

As a documentary journalism series, visual journalism is at the heart of who we are and what we do. Reporting to the Executive Producer & Editor-in-Chief for Documentaries and FRONTLINE, the Senior Series Producer, Digital and Audience will oversee and produce rigorously researched visual journalism that is well-told, engaging and impactful. Specifically, FRONTLINE is looking for an innovative and experienced digital video journalist and audience strategist to lead and expand its efforts across multiple platforms, including the FRONTLINE website, TikTok, Instagram and YouTube.  In partnership with FRONTLINE’s leadership team and the Senior Director, Digital Media for the documentaries unit, they will develop a vision and content strategy that aligns with FRONTLINE’s long-term objectives, supporting its vision to transform and grow new audiences.  The Senior Series Producer will develop and execute a comprehensive,  innovative, and cross-platform strategy optimizing department resources and processes, translating FRONTLINE’s goals into actionable plans that grow and engage audiences across digital platforms.  They will act as a trusted strategic partner to the EP and Managing Editor to advise on new platforms and the ever-changing digital landscape.  

The Senior Series Producer will be responsible for FRONTLINE’s short docs initiative on its YouTube channel and other short-form videos, including the popular brand FOR THE RECORD—a vertical short that reaches large, younger audiences. The role will involve implementing the digital strategy across all platforms, scheduling, pitching, senior producing, publishing and distributing videos for YouTube and TikTok, as well as for Facebook, LinkedIn, Instagram, and other channels. They will focus on the creation and delivery of content for these channels, collaborating with and leading others in our newsroom, as well as our producing teams and potentially commissioning work from collaborators and others beyond FRONTLINE. This experienced journalist will have a sound editorial judgement, an eye for news and its relevance to our content, be a keen storyteller, good at crafting compelling content, and possess a deep understanding of online platforms and their backend systems. 

In addition, the Senior Series Producer will lead and manage directors and members of the digital and communications team, ensuring the execution of strong journalism and workflows that best support the series’ presence on digital platforms. 

RESPONSIBILITIES

• Develop and implement short- and long-term strategies for cross-platform digital content and audience growth aligned with FRONTLINE’s news and engagement goals. 
• Define and monitor KPIs for audience engagement; leverage data to inform strategy and optimize outcomes.
• Track metrics and data across digital platforms to assess overall performance and opportunities for additional growth and engagement; brief the FRONTLINE leadership team regularly on analysis.
• Oversee the execution of digital strategy to ensure publication goals are met across digital platforms, including overseeing production of digital videos from start to finish, managing priorities, schedules, and approvals on tight deadlines across multiple departments.
• Oversee FRONTLINE’s current “For the Record” series and create new digital video assets and social-first videos in line with the strategy.
• Lead multiple functional teams of talented creators, communicators, editors, and producers to develop engaging content, including overseeing and assigning weekly responsibilities to meet publication goals.
• Manage, coach, and mentor team members by setting clear goals, providing regular feedback, and supporting their professional growth and performance.  Foster a collaborative, inclusive, and mission-aligned team.
• Work across multiple departments to improve current digital production workflows and implement new, more efficient processes.
• Partner with internal departments and external stakeholders to enhance processes, drive innovation, and strengthen organizational capabilities.

SKILLSET

• Demonstrated journalism experience and leadership/management experience, particularly in overseeing production of journalistic audiovisual projects with editors, producers, and other journalists and creatives. 

• Excellent editorial, digital media, and audience development experience 

• In-depth understanding of documentary/journalism production and multi-platform storytelling. 

• Expert editing, motion graphics, and visual design skills. 

• Highly experienced in producing web-based interactives and designing websites.
• Deep knowledge of the vocabulary related to post-production work — including aspects such as color grading and audio mixing — and a degree of fluency to contribute to certain stages of that process. 

• Deep familiarity with digital distribution methods and content management systems, particularly related to analytics, copyright, and monetization. 
• Results-oriented and data-driven leader who can use data to inform strategy while upholding editorial integrity
• Demonstrated ability to work collaboratively across departments; experience working with multiple departments in complex organizations 
• Demonstrated ability to manage resources and balance multiple time-sensitive projects simultaneously
• Ability to influence and inspire others toward a vision
• Ability to manage both high-level strategy and detailed project management required for strong execution
• Ability to adapt in a fast-paced, rapidly changing environment
• Ability to make recommendations and decisions confidently and quickly with appropriate support from both data and experience
• Experienced manager with proven ability to inspire teams, support professional development, and establish accountability
• Excellent writing and communication skills. Proven ability to effectively communicate the parameters and ideas of a project, and the production experience to see it to completion. 

• Strong organizational skills and familiarity with archival systems. 

• Deep knowledge of FRONTLINE’s past work, core mission, and archival content — and the ability to rely on it when producing multiple projects under tight deadlines. 

• Deep understanding of the public media system. 

EDUCATION AND EXPERIENCE

• Bachelor’s degree or equivalent work experience required. 

• 12+ years of relevant digital content production and editing experience, preferably in journalism.
•  5 – 7 years of experience leading and managing a diverse team of creative professionals.

JOB SPECIFICS

• Staff position
• Remote position

Salary Range

Compensation offered within this range is determined by skills, experience and internal pay equity.