Spring 2026 Internship - Creative Strategy

  • LE006 Wasserman Sports & Entertainment, ULC
  • USA-MA - Boston Office
  • 5mo ago
  • Part-Time
  • Remote

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

 

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Overview

We are looking for a creative strategy intern to join our rapidly growing team of college and youth marketing enthusiasts. Creative Strategy bridges the gap between brands and real people. We do that with data and cultural insights that form our perspective and inform creative campaigns that make brands relevant in their lives. Creative strategists work in lockstep with all agency teams to deliver recommendations that are ownable for the client, differentiated in the market and drive both business and brand goals. From creative inspiration to audience strategies, the creative strategy work to set the scene for success.  

 

What You'll Do

  • Analyze the creative work of competitors, identifying strengths, weaknesses, and opportunities for differentiation. 

  • Conduct preliminary research on target audiences, market trends, and brand perceptions. 

  • Keep a pulse on cultural trends shaping our lives 

  • Go one step beyond research: from what I found to what it means 

  • Participate in brainstorming sessions, contributing ideas and perspectives and help document the output. 

  • Help to research visual references for creative concepts. 

  • Actively seek out opportunities to learn from senior team members 

  • Participate in agency brainstorms to help develop new, creative ways to engage Next Generation consumers 

  • Share insights to current student consumer habits and behaviors 

  • Contribute to agency culture maintaining enthusiasm toward day-to-day tasks 

  • Perform other duties, as assigned 

 

What We're Looking For

  • Currently enrolled in a college or university and pursuing a degree in advertising, communications, business, account planning or related field.  

  • Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment 

  • Values and respects the importance of organization and time management for effective multitasking 

  • Customer-service focus with outstanding interpersonal, written, and oral communication skills 

  • Creative thinker that is willing to travel ‘outside of the box’ for the right solutions(s) 

  • Self-motivated with proven ability to think quickly and problem solve 

  • Laptop for use throughout the internship 

Internship Program Details:

  • Runs from January 27, 2026 –May 1, 2026
  • Time commitment expectation of 15 hours per week 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.