Overview

Job Title: Senior Digital Marketing Specialist

Department: Communications

Manager:Director of Marketing and Communications

Schedule: Ability to work a varied schedule, including occasional nights and weekends.

Compensation: Salary/ Exempt

Job Summary: The Senior Digital Marketing Specialist will be responsible for managing all digital marketing platforms for Damar and its related subsidiaries, including websites, email marketing systems, social media channels, and digital registration/fundraising tools. Ensuring alignment with the organization’s brand across platforms, the Senior Digital Marketing Specialist creates and maintains web pages, digital tools, social posts, and email campaigns. This position works collaboratively with internal teams to support organizational marketing needs and supports other creative endeavors on an as-needed basis.

Responsibilities

• Attends mandatory staff meetings, supervision, trainings and other meetings as assigned.• Serves as primary administrator for multiple Damar WordPress websites (including performing regular website maintenance and browser/performance testing).• Builds company websites or leads execution of development, as needed, including designing, updating landing pages, digital forms and other digital content.• Manages Google AdWords campaigns or other pay-per-click ad campaigns as well as monitors Google reviews and responds appropriately.• Manages website structure, SEO settings, plugins, and basic integrations, ensuring all digital tools are properly connected and integrated.• Manages and updates third-party online listings and directories with up-to-date content.• Creates, builds, tests, and sends dynamic, targeted emails and e-newsletters and tracks effectiveness of campaigns and open rates. Manages lists, segmentation, tagging, and data hygiene, tracking and reporting performance, as needed.• Develops, plans, schedules, and posts content across all social channels. Including monitoring engagement, responding and escalating, as needed.• Aids in capturing photos and video for websites, emails, e-newsletters and other marketing needs, including regularly updating website photography and graphics.• Manages relationships with Damar digital vendors and partners, including keeping up with security and system updates across all Damar digital marketing areas.• Takes pride and ownership in Damar’s facilities and assigned work areas. • Seeks collaboration and buy-in from stakeholders.• Adheres to all policies and procedures as defined in the Employee Handbook and Damar Operational Policies and Procedures Manual.• Reports any suspected exploitation, abuse, or neglect of a child.• Performs other duties as assigned.

Qualifications

Education: Bachelor’s degree in Communications, Advertising, Marketing, Graphic Design, Journalism, Public Relations or closely related field.

Experience:

• Two to three years of professional experience. • Experience with WordPress required. • Photography experience is preferred.• Must have experience with Adobe Creative Suite, especially Premiere Pro, Illustrator, and, Photoshop.• HTML, CSS or JavaScript experience preferred.

Equipment Familiarity: Proficiency with MS Office applications including: Word, Excel, Outlook and PowerPoint; as well as Adobe Creative Suite.

Certifications, Licenses or Special Training:

• Google certification preferred.
• Minimum age of 21 depending on program and / or department requirements.
• Must meet and maintain background screening requirements for all Damar Programs as detailed in policy 1.HR.02 Pre-Employment and Employee Background Checks.
• Valid Indiana driver’s license and driving record that meets eligibility requirements of Damar’s insurance carrier.
• Successful completion of pre-employment drug screen and physical required. 

Abilities:

• Knowledge and experience in digital design including typography, page layout, brand standards, interactive design, and user experience as well as information design experience, including site architecture development, wireframing, and navigation creation.• Familiarity with basic HTML and CSS, as well as WordPress.• SEO knowledge and Google certification.• Excellent organizational skills, with a high attention to detail and proven ability to manage multiple tasks simultaneously while meeting deadlines in a busy environment. • Reads, understands, and reviews documents for accuracy, relevant information and errors in grammar or structure.• Strong interpersonal and relationship management, positive attitude, sense of humor with a commitment to providing outstanding customer service. • Operates office equipment including audio/video equipment, computers and supporting word processing, spreadsheet, and database applications.• Communicates clearly and concisely, both verbally and in writing.• Team orientation and ability to collaborate across departments.• Ability to work a varied schedule, including occasional nights and weekends.